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Apparently a bunch of guys are really angry at razor blades. Today we break down the controversy of the Gillette ad and discuss the history of marketing and advertisement in constructing masculinity. We discuss the nature of viral marketing and the more insidious ways in which corporations advertise. This leads us to talking about the structural problems inherent in social media and digital technology. We talk about the Overwatch “social experiment” and what it reveals about gaming culture. Finally we conclude with a discussion about the Spider-Man trailer.
